For the Visionaries, the Dreamers, the Wild Ones. Let’s Begin:
Welcome to: The Branding Rebellion
Here, the vision of soul-led businesses comes alive through the power of storytelling and badass creative direction. We’re not just building brands; we’re crafting experiences that embody your genius and transform your strategies into something truly unique.
We don't just see your brand; we feel it. Your frequency resonates beyond the physical, infused with design, vision, and the energetics of branding. This is the roadmap that calls in your people and makes your brand unforgettable.
Revolutionaries of design, sparking holy trouble in the world of branding
Our Services
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Bonfire Session
For the dreamers and visionaries ready to embark on a deep, transformative journey with their brand. This is for those who want to connect with their business entity, through a guided, closed-eye experience around the bonfire.
We’ll dive into your business’s grand vision, core values, and strategic direction & move through your brand archetypes that will start to build out your story & HOW to tell it.
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Brand Journeys
Brand Journeys help you uncover and express your brand’s true essence. Through our Brand Archetype Method™, we blend creative branding with the emotional depth of storytelling & visual anchoring.
A Wild Folk brand journey is just that—a journey. It's not just about the visual outcomes but about the experience you have with us. We don't do stop, drop, and brief; we come alongside you, ensuring you feel supported, expansive, and excited every step of the way.
Journeys starting at $2,200 AUD
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Visionary Vault Toolkit
The Visionary Vault is where bold brands unlock new dimensions of creative potential. Designed for those ready to lead and innovate, this offering provides high-impact creative direction that brings your brand’s story to life with originality and clarity. From strategic concept development to dynamic on-site guidance, we’re here to push boundaries, expand horizons, and capture visuals that set your brand apart. Step into the Visionary Vault—where your brand’s future unfolds.
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Horizon Creative Direction & Consulting
For brands that are ready to step beyond the familiar, our Visionary Creative Direction offering delivers high-impact photoshoot direction and a fresh approach to brand stories & asset creation
This isn’t just creative support—it’s a transformative partnership aimed at elevating your brand beyond traditional limits and into a bold, boundary-breaking space.
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The Wild Market
A curated space for digital resources, guides, and tools that empower brands to find their unique voice.
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Maverick Minds Consulting For Creatives
Step into a one-on-one Maverick Minds session designed exclusively for creatives ready to break the mold. This isn’t just consulting—it’s a personalized deep dive into your vision, crafted to unlock your unique potential and propel your brand forward. In this tailored session, we’ll fuse strategic insight with bold, unconventional ideas to help you cut through industry noise, clarify your goals, and ignite a clear path to stand-out success. Perfect for designers, artists, and visionaries who want to think big, stay true, and take their creative impact to new heights.
Bonfire Sessions. Brand Journeys. Creative Direction & Consulting. Photoshoot Planning & development
Browse Creations
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Browse Creations ⇊
Meet Our
Creative Director
Jenna Guihen
Wild Folk Creative was born from a deep frustration with how strategy often overshadows authenticity in the branding world. Our founder and Creative Director, Jenna Guihen, created Wild Folk to break away from rigid frameworks and instead nurture brands through an intuitive, heartfelt process. With over 13 years of experience working with major brands like Patrón, Jose Cuervo, and Monkey Shoulder Whiskey, Jenna combines archetype work, and storytelling to reconnect visionary brands with their core essence AND IMPACT
At Wild Folk, we step in between you and your brand, allowing its story to unfold naturally, free from the constraints of industry norms. Jenna's unique approach tunes into the energy and heartbeat of your brand—crafting authentic, emotionally resonant experiences that push creative boundaries.
This isn’t just branding; it’s a deeply intuitive and transformative process that ensures your brand enters the world fully formed, surprising, delighting, and making its mark. Your unique brand voyage awaits.
