For the Visionaries, the Dreamers, the Wild Ones. Let’s Begin:
Wild Folk is a studio for established brands in evolution
We work with established brands who are ready to move forward without starting again.
Wild Folk operates in intentional creative windows, allowing us to bring clarity, momentum, and refinement to brands that already have substance, but need direction, polish, and confident execution.
This is creative direction for brands in motion.
The ones who’ve grown, shifted, or outpaced their visuals.
The ones who don’t need more noise, they need things to finally click.
Through considered storytelling, design, and creative leadership, we help you refine what’s already there and turn it into something cohesive, compelling, and ready for what’s next.
We don’t do burnout.
We don’t do rushed rebrands.
We do thoughtful, seasonal work that actually moves your brand forward.
Brand Journeys. Creative Direction & Consulting. Photoshoot Planning & development
Meet Our
Creative Director
Jenna Guihen
Wild Folk Creative was born from a deep frustration with how strategy often overshadows authenticity in the branding world. Our founder and Creative Director, Jenna Guihen, created Wild Folk to break away from rigid frameworks and instead nurture brands through an intuitive, heartfelt process. With over 13 years of experience working with major brands like Patrón, Jose Cuervo, and Monkey Shoulder Whiskey, Jenna combines archetype work, and storytelling to reconnect visionary brands with their core essence AND IMPACT
At Wild Folk, we step in between you and your brand, allowing its story to unfold naturally, free from the constraints of industry norms. Jenna's unique approach tunes into the energy and heartbeat of your brand—crafting authentic, emotionally resonant experiences that push creative boundaries.
This isn’t just branding; it’s a deeply intuitive and transformative process that ensures your brand enters the world fully formed, surprising, delighting, and making its mark. Your unique brand voyage awaits.
